Mastering Kalamazoo Search Engine Optimization
Local search engine optimization is an absolute must for any Kalamazoo-based business. According to a Statista report released in April, 98% of consumers search for local businesses online, while 21% of consumers use the internet to find local businesses on a daily basis. In this day and age, being offline isn’t an option for small businesses.
That said, simply being online isn’t enough. Once you have a digital presence (such as a website), you need to get found by your ideal audience. That’s where search engine optimization comes in. Today, we’re discussing how you can use search engine optimization to get your Kalamazoo business found online.
Geo-target, Geo-target, Geo-target
If you’re a local business, then you should ABG: Always Be Geo-targeting.
Geo-targeting is the practice of including your location in your website’s content and metadata in order to tell search engines where you’re located. Though it would be nice for your website to get found online by users across the world, the reality is that there’s a lot more competition on the global scale. Companies like Amazon, for instance, have a massive digital presence—you couldn’t comb through all their web content in a lifetime. But there is a way to win the SEO game even against companies like Amazon: just don’t play.
When you geo-target, you’re telling search engines like Google that you just want to compete with local businesses. You see, Google knows that consumers are searching for local businesses when they search something like “pizza near me,” so they give preference to businesses that are in the same area as each consumer. And on the local scale, competition is much less fierce—you only have compete against the businesses that physically exist within your community.
Staying Updated Means Staying Alive
It’s essential that you constantly update your website. Google knows when a website isn’t growing, and on the internet there’s one rule: anything not growing is dying. That’s why it’s essential that you routinely update your website with new content.
That said, changing your website’s structure and adding new pages isn’t very practical in the long term. If you’re always adding new landing pages and changing the content users frequently interact with, your site could become overly-complex and confusing. That’s why SEO services like ours at Blue Fire Media are essential. We’ll routinely write blog posts for you that cover interesting, relevant topics; that way, your website is constantly getting updated and drawing in new audiences while maintaining its sleek, professional look.
Get Kalamazoo SEO Services from Blue Fire Media
Our experienced SEO professionals are here to help you build an online presence in the long term. For more information on our SEO services and how we can help you, click here to contact us today!
