How We Use Google Analytics Improves Your Business

When designing your website, you’re going to want to use a media company that knows what they’re doing during the design process, but also afterward. Here at Blue Fire Web Design, on top of creating a sleek, modern website that draws in customers, we use Google Analytics to keep track of that traffic after the website’s creation and keep improving your SEO.

In this month’s blog, we’re discussing why we use Google Analytics to help you keep improving your website, even after it goes live.

You’ll Know What’s Working and What’s Not

Upon being set up with Google Analytics for your site, you’ll learn how people find your site, what pages they visit, how long they stay, and when they leave. If your contact page gets traffic but no conversations, then that’s a big problem for your business.

One the other hand, if one service page is driving most of your traffic, then that would be one to double down on. I you decide to pick up our SEO package, we can help keep track of this for you and make changes when necessary.

You’ll Have Knowledge of What Customers Use

One thing you can’t forget to consider is how your business appears online in mobile form. The website will look drastically different from the format on a computer to a phone.

Because we track SEO with Google Analytics, we can see what devices people are using the most when they visit your website. If it turns out to be mobile devices, but your pages aren’t performing well on time visited or clickthrough links, it could be because your mobile version of the site needs work.

How We Help You Use It

As you know, Google Analytics is a tool we use to routinely read and report the results of your website’s SEO. We’ll offer detailed reports on the audience, acquisition, conversion, and behavior of your website.

This allows us to determine if the strategy we have is properly working, or if we need to make changes to improve the strategy. By tracking your search engine rankings, we have all the data and information we need to continuously improve both your website and the way it performs attracting new customers.

Increase Website Traffic Even After Its Live

Contact us for more information on how we’re able to continue growing your business’ online presence even after your website goes live.