Get Strong Online Presence with Our Kalamazoo Web Development Services
If you have an older website, or no website at all, in today’s digital business world, then you are falling behind. Older websites don’t perform as well on all of the latest technological gadgets that people use to browse the internet, and these older sites also struggle to compete with newer sites in search engine results. Establishing and maintaining a strong online presence is paramount to success in today’s business world, and Blue Fire Media in Kalamazoo has the solutions that will help attract more customers. In today’s post, we will look at the ways in which a new responsive website from Blue Fire Media can give your customers a better online experience when searching for your products and services.
Improved Aesthetics and Functionality
Older websites will still work (sort of) on newer devices like smartphones and tablets, but the experience can be extremely frustrating. The first thing that you may notice is that the writing on the pages is probably in a small font, which makes reading extremely difficult and clicking on text hyperlinks nearly impossible. You can try zooming in to make the font bigger, but then you have to scroll back and forth just to read the information your need. Unfortunately, if potential customers have a similar experience trying to navigate your older website, they are more likely to close your website and move onto the next company. With a new responsive website from Blue Fire Media in Kalamazoo, you won’t have to worry about people having trouble navigating your site. The coding in the website will automatically adjust the layout of the site, so the pictures are clear and the writing is easily legible. You will also be able to navigate from page to page easily without worrying about your fingers tapping the wrong links because they’re too small. Because of this, visitors to your site are apt to stay longer, increasing the chances of them doing business with you.
Increase Web Traffic with Search Engine Optimization (SEO)
SEO is an ongoing process by which the content of a website is optimized to focus on certain keywords that will produce better search results for people looking for your business on the internet. For example, if you are on the road with your family and get to the hotel late, chances are you are going to want something quick for dinner, like pizza. This means you will enter keywords into the Google search bar along the lines of “pizza delivery,” “pizza restaurant,” or something similar. Google will then scour the internet looking for local websites that contain content that focuses on those words, giving you a list of pizza places in the area. SEO works like this for any business, whether plumbing, gardening, catering, or whatever business you are in. By adding new focused content to your site, Google’s algorithms will find you business and place the higher in search rankings based on location and strength of the content on your site.
No matter what business you are in, Blue Fire Media in Kalamazoo can provide you with all the web development services you need to get your business noticed. Contact us today to get started on a new responsive website.