How Kalamazoo Businesses Combine Print and Digital Graphic Design Services

In the ever-evolving digital world, it can feel like good old-fashioned print graphic design has fallen out of style. In reality, the further couldn’t be from the truth.

When it comes to marketing, we believe that it’s always best to use a combined strategy to attract new customers. Why? Well, because your average person can be a little picky.

On the one hand, physical media just feels good to have and reference. You can buy a brand-new Kindle for less than $100 dollars right now, or a used one for half the price. But despite digital books costing less than physical ones, being much easier to store and transport, and even having built-in accessibility and note-taking options, many people prefer physical books. Something about holding a book, having it in your hands, just feels good—even with all the other drawbacks. It feels more real.

On the other hand, people like to have easy access to information. In the grand scheme of things, being able to pull up virtually any information on your phone at any time is still a recent phenomenon. Yet, most people rely on it every day. That’s what makes digital marketing so powerful—how easy it is to access and share.

So, how do we combine physical and digital marketing? Well, in today’s blog post, we’ll be discussing how you can combine physical and digital graphic design services to maximize your marketing returns.

The Physical: Graphic Design You Can Hold

When it comes to physical marketing solutions, there are a wide variety of graphic design services to keep in mind. For the sake of conciseness, we’re going to focus on three physical mediums that Kalamazoo businesses prefer: brochures, business cards, and t-shirts.


Brochures are a classic of print marketing—and it’s easy to see why. Affordable, easy to distribute, and simple to read, brochures are one of the most effective ways to get potential customers to interact with your brand. In fact, Forbes magazine reported that reading information from paper-based content makes it so readers retain 70% more information (as opposed to digital media).

Business Cards

Business cards should be relatively self-explanatory. In addition to providing a succinct summary of your services, they also lend a measure of prestige to yourself and your organization. Nowadays, it’s even becoming commonplace to put QR codes on business cards that link to a business’ website when scanned.


T-shirts designs are often underappreciated as a graphic design service. What sets custom t-shirts apart from other print marketing is the fact that you’re providing value directly to the customer in exchange for advertising. On top of that, t-shirts promote customer loyalty, as customers who wear them come to identify with your brand.

The Digital: Graphic Design at a Moment’s Notice

While print marketing is powerful, you may find that a print-only approach is generally lopsided. After potential customers read your pamphlet or business card, they’ll want a way to learn more about your business.

Naturally, most curious customers will search for more information about you online. But here’s what you need to ask yourself: what do you want these potential customers to see first? And, more importantly, how do you get potential customers to notice the information you feel is most important?

This is where graphic design services enter the picture. High quality graphic design services for websites will seamlessly draw customers’ attention to the information you want to share. Let’s use two real-life examples of websites we designed to demonstrate how graphic design can impact your customers: the Kalamazoo Country Club and Glas Associates.

Kalamazoo Country Club

The first thing you’ll notice when you visit the Kalamazoo Country Club’s website is the wide, sweeping shots of the club’s facilities and beautiful landscapes. As you might expect, this isn’t an accident.

Our graphic design team understood that one of the greatest strengths of the Kalamazoo Country Club is its beauty. That’s why we took a minimalist approach, only opting for a banner on top and unobtrusive text in the bottom left. Then, as the viewer scrolls down, they’re immediately invited to learn about the Country Clubs’ services and virtually tour the course.

Glas Associates

While Glas Associates also has a minimalist design in the top banner, it centers the “Learn More” button on the graphic, immediately directing visitors to the About Us page. If site visitors scroll down, instead, they’ll still quickly get an understanding of Glas Associates’ business thanks to three staggered banners.

Whether you’re looking for graphic design services for print, digital, or both, our team here at Blue Fire Media is here to help. For decades, we’ve been building websites for business all throughout Kalamazoo and beyond, and if you’ve lived here long, then you’ve almost certainly seen our work already. To get your own high quality graphic design services today, click here to contact us for more information.

Blue Fire Media Kalamazoo