The Graphic Design of Creating Your Brand Image
When it comes to marketing of any kind, branding is essential to getting your business to catch on.
Getting potential customers to see the promise in any product or service you offer is essential. Even if you have the best product around, people will rarely go out of their way to search deeper for reasons to purchase it; instead, it’s up to you to communicate those reasons clearly. As the branding pioneer Walter Landor once said, “Products are made in a factory, but brands are created in the mind.”
That said, creating a strong brand identity is easier said than done. Distilling your business’ identity down into simple, easy to understand branding is a far cry from menial labor—it takes true artistic direction.
Today, we’re discussing how you can use graphic design services to nail your branding.
Identify Your Target Audience
Identifying your target audience is the first and most important step in resonating with them. Whether they know it or not, different audiences resonate with different graphic design cues. These cues are based on basic facts of life, each woven into the fabric of our society, cues such as:
- Culture, subculture, and values
- Age and gender
- Location
- Level of wealth
Each of these cues will help determine how graphic design services like ours will help you build a brand.
Clarify Your Organization’s Value Proposition
Now that we know the audience we’re trying to reach, it’s essential to reflect on what you want to tell them. In all things branding (and especially graphic design services), this means that you’ll want to determine your organization’s value proposition.
A value proposition is a blend of all the factors that create a benefit for your customers. Generally, this involves three steps:
- Identify a problem or need that your target audience has
- Articulate how your good or service addresses that problem or nee
- Reinforce why your solution is the best solution
These three steps will act as building blocks during graphic design of your brand logo.
How Graphic Design Services Build Your Brand
Perhaps more so in marketing than anywhere else, a picture is worth a thousand words. Smart graphic design means knowing how to take advantage of this and seamlessly etch all 1,000 words of your organization’s identity and value proposition into one simple image.
Take, for example, McDonalds’ golden arches. This world-famous logo not only appeals to the real-life golden arches that McDonald’s used to have on their buildings, but also symbolically to the promise of stability. This image was essential as McDonalds first began to grow, since it’s unique value proposition was reliability and consistency across every location.
Kalamazoo Graphic Design Services for Your Brand
Are you looking to establish your brand with the help of experienced marketing professionals? If so, our team here at Blue Fire Media is here to offer cutting-edge graphic design services for you. For more information, click here to contact us today!
