The Importance of Responsive Web Design

In the digital age, it’s common knowledge that attention spans for digital content is on the decline. In the 2000’s, many would have no problem waiting even minutes at a time to open a web page they were truly interested in. Today, however, potential viewers of your website are likely to bounce off of your landing page if it doesn’t load within 2 seconds.

Reaching that 2 second threshold is, needless to say, an absolute must for anyone who wants their site to attract the attention they feel it deserves. Here at Blue Fire Media Kalamazoo, we understand the weight and importance of fast load times and responsive web design. That’s why, in today’s post, we’ll be going over how we use responsive web design and tech-friendly site philosophy to garner the attention your website deserves.

How We Craft Responsive Web Design

We bring responsive web design to all of our projects by adhering to strict standards for our load times and following common rules of Search Engine Optimization (SEO). One such rule we have is to use fonts that automatically adjust to the user’s screen and the user’s zoom rate, which accommodate users on different devices and users who may require larger font to read the content on your site. If you’re reading this blog post on your personal computer, you can see this in action by pressing control (ctrl) and scrolling in or out on your mouse. Pretty neat, right?

Even though it may seem simple or niche to some, to others it can be the difference between accessing your website and a competitor’s. Google and other search engines know this, and they reward those who make their websites more accessible with stronger SEO rankings, increasing their likelihood of being found when a potential visitor searches for keywords related to that site.

Tech-Friendly Philosophy to Increase Viewership

If you’re like the website aficionados here at Blue Fire, then you’ve probably caught yourself hovering over certain buttons or menu headings on websites just because they’re so responsive they feel good, somehow. Did you know, though, that this behavior actually helps with search engine optimization? The more time people spend on your website and, particularly, the more time people spend interacting with your website informs Google and other search engines that your website is a place that people like to spend time. Google values this metric because they want people to spend time using their service, where your website is just one attraction on that service.

As you might expect, there is much, much more that goes into making truly responsive web design. That being said, we at Blue Fire Kalamazoo hope this post gave you some more insight into our thinking. If you’re interested in working with us to bring elegance, engagement, and conversions to your website, then contact us here at Blue Fire Media today.

Blue Fire Media Kalamazoo