Three-Pronged Digital Marketing in Kalamazoo
When it comes to digital marketing, there’s no one path to success. Instead, the savvy business owner should look to diversify their methods of marketing digitally. Today, we’ll be breaking down in-detail the three primary paths (SEO, Graphic Design, and Web Design) to success that we use to get sites like yours the attention they deserve.
Search Engine Optimization to Make You Stand Out
At Blue Fire Media, we use search engine optimization (SEO) to direct potential customers to your website. While all aspects of our approach are strictly necessary, SEO forms the basis of how you get discovered in your market. When we begin working with a client, we ask for specific SEO keywords they would like to target. Then, we prioritize those keywords and keywords we workshop with you and include them in your website. That way, when people search for, say, “construction companies Kalamazoo,” you’re more likely to be seen. A crucial element of SEO strategy is the inclusion of consistent blog posts, which drive more traffic to your site by including your SEO keywords along with useful information about your services and field.
Web Design to Make Your Services Accessible
Thanks to SEO and diligent blog posting and news updates, you now have interested people clicking onto your website. From here, we’ll next want to impress them with your website’s design. When it comes to web design, Blue Fire Media’s philosophy is to approach it with a balance of aesthetics and efficiency. We design our clients’ sites to be visually appealing and easy to navigate for all visitors. At the same time, we also dedicate much of our efforts to programming the website to be responsive to all inputs. The less loading time it takes for visitors to navigate around your website means the more patience they’ll have to dedicate time to seeing what you have to offer.
Graphic Design to Highlight Your Company’s Identity
At this point, your potential customers have found your website through tactful usage of SEO and are impressed by the web design on your website. Next, they’ll want to interact with the branding of your work. Our team of graphic designers create appealing, memorable designs to make your brand and your products truly pop. The more visually appealing your site and products are, the more time that potential customers will spend looking at them. The more time customers spend looking at your business, the more likely they are to interact with it and make a purchase.
While all three of these approaches are critical to making any business succeed online, their true power lies in their interaction. Only when all are handled with care will a site truly find room at the top online.
If you’re interested in launching your three-pronged approach to digital marketing, reach out to us today.