Why Responsive Web Design is Important for Your Website

If you are building a new website, it is crucial to make sure that it is responsive, so your website is functional on any computer, laptop, tablet, or smartphone. This means that no matter what device is being used by a visitor to your site, the images will automatically adjust in size and shape, to accommodate the screen size.

Will websites that are not responsive work on any device? Well, yes and no. A website that is not responsive will show up on smaller tablet and smartphone screens, but the device will shrink the page, making the pictures hard to see and the words nearly impossible to read due to their size. A responsive site will make sure that the content is easily legible, giving website visitors a much more pleasant experience. Let’s look at some specific benefits to having a responsive website for your business.

More Successful Search Engine Results

Have you ever been on a trip when the hankering for a good burger or pizza hits? More than likely, if you are traveling, you aren’t going to know where the best local restaurants are, so you pull out the phone and search for burgers or pizza or whatever you’re craving. You may see a great looking restaurant, but if their website is not responsive, you will be stuck trying to read a tiny menu with an even tinier font. More often than not, when this happens, customers will decide they don’t want the hassle and will select the next option in the search results. The restaurant just lost a sale, which isn’t necessarily catastrophic, but will add up over time if more and more users have a similarly frustrating experience using the website.

With a responsive website, your customers will be able to read all of the content on your website without having to zoom in or trying to hit tiny hyperlinks that nearly everyone’s fingers are too big for. This means more eyes on your website for longer periods of time, which will increase your business and increase the amount of traffic you get with visitors to your site.

The Web Changes as Frequently as the Market Does

Internet commerce is dependent on Search Engine Optimization, which is a constantly-evolving process. One thing that is certain when it comes to Google’s algorithms is that responsive websites are preferred because of how successful they are in searches from mobile devices, which are far and away the most common searches these days. While it is possible to produce and alternate site specifically designed for smartphones, these sites are counterproductive, as they will not rank well in Google searches and will actually hurt the ranking of your main website, in the process.

If you are interested in building a new responsive website or upgrading your current website to be responsive, contact the talented web design team at Blue Fire Media. We will work with you to make sure you have a great responsive website that any of your current or potential customers can find and access easily.

Blue Fire Media Kalamazoo